Black Friday is famous for doorbusters and giant retailers slashing prices but there’s quieter, more meaningful version happening too. Shopping small during the holiday season isn’t just thoughtful, it’s one of the most direct ways to strengthen your community.
Here’s why shopping small matters beyond supporting our lil family owned business...
1. Your dollars stay local
For every $100 spent at a small business, an average of $68 stays in the local economy.
At big-box stores? Less than $15.
That difference helps pay local wages, support neighborhood suppliers, and keep small storefronts alive.
2. You support real families, not shareholders
Small businesses aren’t owned by investment boards or distant executives.
When you shop at an independently owned shop (just like Lovewild 😉 ) you’re supporting real people with names, families, and rent in your city.
3. You get higher-quality, longer-lasting goods
Fast retail creates fast waste.
Small-batch makers create:
• cleaner ingredients
• more sustainable materials
• lower-waste production
• longer-lasting products
It’s better for the planet and your home.
4. Your purchase creates meaningful impact
Every order allows small businesses to:
• pay living wages
• purchase ethically sourced materials
• offer flexible hours to parents + caregivers
• donate or give back locally
It’s a chain reaction of good that large retailers simply can’t match.
5. You vote for the world you want to live in
Every dollar is a vote.
Choosing small says:
I’d rather support people than corporations.
I value craft over mass production.
I believe in community over convenience.
This Black Friday, shop thoughtfully, not excessively.
Choose makers who create with care and intention.
Choose local when you can.
Choose small-batch when possible.
Choose items meant to be used, kept, and loved.
And most of all — thank you for supporting small, independent businesses like ours!
xx Sierra & the Lovewild family