Meet Sierra
I'm inspired by the environment to use renewable resources and to keep things local whenever possible. A serial entrepreneur since I was 5, I grew up in the East Village where I often worked outside my parents' store. Instead of going to the playground, I would hunker down and try my hand at various businesses—shoe shining, selling vintage jewelry, running an organic milkshake stand—to make a few bucks.
Several years later I began working with non-profits around the world. Seeing how much we waste, and how much we have worth saving, lead me to base everything we do in sustainability. Lovewild serves as a creative outlet and a platform through which we can support local vendors, low-impact materials and wind-powered manufacturing.